The renovated Cuckfield Garage
Is there room for another beauty business in Wanstead? Another two have sprung up recently – so, with all the competition around, who is likely to stand out?
Gini Bhogal opens on valentines day at Cuckfield House – the renovated Cuckfield Garage – and they’ve applied for permission for signage. Planning application no. 2850/10 is for acrylic and vinly signs with lighting and it’s currently being considered by Redbridge (click here to download the drawings).
Gini Bhogal already has a stylish logo – using a glamorous 1930s typeface and a charming fairy silhouette. But the signage is doing the logo, and therefore the business, an injustice. The owners have looked at maximising the size of the logo without considering the building design or proportions. The existing, integral fascia has been sidelined and a large, shiny acrylic(!) board added above it.

Computer generated mock-up: The proposed signage – an acrylic board at high level.
“Beautyjustaroundthecorner.com” is quite hard to read, and it has been repeated in close proximity, which creates too much ‘noise’.
The following image is a mock-up of how the space could be used in a better way, using the existing fascia and making use of the space above it.

Computer generated mock-up: Less is more. Which salon would you rather visit?
This design uses raised lettering, with an elegant cut-out of the fairy perched in the space above. The web address has been given a typographical treatment to increase legibility.

Making the web address a bit more readable.
This is just a suggestion, and we welcome your feedback. Which design do you prefer, and why?
Demolition without consent – again.
On May Day bank holiday in 2009, 46-48 High Street was torn down. That year also saw the shop front at no.62 completely removed and replaced. Last year, no.1 High Street was demolished. Wanstead Elecrical Appliances is another shop front that was put in without consent a few years ago. Now there’s some builders next door at no.21.
After alerting the planning department that work had started on this building, it took 11 days before the site was visited by a planning investigator, Mark Broad. Here is an update from him:
So, the owner will need to apply for demolition consent, and also conservation area consent for a new shop front. Let’s keep our eyes peeled for that.
http://www.smarterhighstreet.org.uk/2011/03/demolition-without-consent-again/